(The following is the English translation of the e-mail sent to our Japanese customers.)

This is Kanako Yoshida from YOUYOUANG.
I hope this message finds you well.

Last weekend, snowfall covered much of the Kanto region. Traveling in such unfamiliar conditions must have felt a little unsettling for many of you. Fortunately, the spring Gift Show concluded successfully before the snowy weather arrived.
It was truly a pleasure to reconnect and speak with so many people whom we do not often have the chance to meet.

Although we are still feeling the effects of the cold wave, according to the traditional Japanese calendar, it is already spring.

Today, I would like to reintroduce one of our long-selling favorites: the “Cherry Blossom Incense / Paulownia Box.”

Many of you may already be familiar with this item, but we would be delighted to present it once again. It was also featured in the “Fragrance Products Fair” section of this year’s Tokyo Gift Show invitation flyer.

　　

This is a spring incense, wrapped in traditional washi paper and presented in a paulownia wood box.
We have captured the fleeting beauty of the cherry blossom season in incense form.

• Someiyoshino: soft, gentle, and delicately sweet
• Hazakura (Cherry Tree in Leaf): a subtle, leafy aroma reminiscent of sakura-mochi (a traditional Japanese spring sweet made with rice cake wrapped in salted cherry leaves)
• Yae-zakura (Double Cherry Blossom): elegant yet light and graceful

Each variety has its own distinctive character.

The packaging itself is also full of individuality. Natural cherry branches harvested by the end of the year are carefully dried, cut to size one by one, and then attached to each paulownia box by hand.

There are many more creations we would love to introduce, and we hope to take more time to share them with you on another occasion.

The cold will soon ease—let us welcome a healthy and vibrant spring together.